![]() Their best care instinct is non-judgment, always willing to hear others out and not get offended. Surprisingly, they are also highly sensitive and caring about others, although they often internalize this instinct. They are guided by their intuitions, feeling out what a good direction to go in would be, like a sixth sense. Mauve-lovers tend to find society exhausting and are willing to invest in themselves when the world is cruel. Often, they are advocates of self-love and self-care. They often hold unusual beliefs just to try them out and feel different. They believe in innovation above all else, entertaining almost any new idea. More specifically, mauve is the color of abstract, pie-in-the-sky thinkers. Still, it is used often in interior design and wedding planning today, a bright, feminine color that goes brilliantly with white.Īs for its psychology, mauve is often associated with the mind, artistry, and effort elegance.Īs with purple, mauve is the color of eclectics, visionaries, and unique individuals. It had such meaning for royalty, knights, and medieval ideals that the color is still associated with the past.Įven its resurgence comes almost a century ago now. That said, there is a twinge of nostalgia and a time gone by with mauve. No longer just a color for royalty, mauve remains a color of luster and taste. The great popularity of mauve garments in the 1890s changed the face of the color forever. This eventually led to the discovery of what causes tuberculosis and chemotherapy treatment. The dye could be used to color cells and study chromosomes, which allowed for much clearer visuals of what was happening. It was commercially successful and found vital applications in the medical field. In addition, the dye gave a huge boost to the chemical industry in general. The color was in vogue even amongst royalty, with Queen Victoria and Empress Eugenie both celebrating the new dye. Garments from the best fashion houses of Paris and London started using mauve extensively, and it sold well. ![]() The fact that purple was previously associated only with royalty due to its extreme rarity became a massive shift in what was possible in fashion. The fact that it was such a rare and unusual shade completely changed fashion within just a few decades, becoming exceptionally popular in the 1890s, the so-called “Mauve Decade.”Īlexandra Feodorovna, the last Empress of Russia, actually had a legendary mauve room in her Romanov palace. This allowed him to make the first mass-produced dye ever formulated, called mauveine. In 1856, the chemist William Henry Perkin was trying to invent a cure for malaria but instead created a synthetic dye the color of mauve. Mauve is an incredible color in terms of the history of dyes and pigments. However, such dyes were inconsistent, fading quickly with washes. Until the 1850s, pigments, and dyes were made using plant materials. Pink mauve, heather mauve, and dusty mauve are all popular variations on the color, to name just a few. When considering just these factors, lavender and lilac are similarly pale but lack as much pink.įushia and magenta are more pink than mauve, and mauve lies between them and violet on the color wheel. What makes mauve unique compared to other purples is twofold.įirst, it is a fairly pale shade of violet, and second, reddish or pinkish in tint. Other purple colors include plum and indigo, which are rich purples. Mauve itself comes from the French name for the mallow flower, but around it are violet, orchid, lavender, and lilac, all different names for famous flowers. ![]() There are many color names clustered around the color mauve. It’s especially popular for weddings and sentimental occasions, as it evokes nostalgia. However, the color is common in fashion and cosmetics, with most people encountering it fairly often. Sometimes, they are seen as too dreamy and in their own heads. People who choose it as a favorite color tend to be romantic and creative. Mauve has been associated with youth, femininity, and decadence. This is because many bluish wildflowers get called mauve, so the color is associated with a wide range of colors. Mauve is more grey and blue than one might expect from a pinkish violet. The color is bluer than magenta but redder than a violet color. Mauve became a named color in the 1700s, revolutionizing the world of painting by providing a purple that wasn’t extremely expensive to obtain. It is named after the mallow flower, called mauve in French.Įven in English-speaking countries today, mauve is the more popular name. Mauve is a pale purple, between violet and red. 12.3 What does mauve color mean? What Color Is Mauve? ![]()
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